Don't Quit Your Day Job - Photo Opening at

HASTED KRAEUTLER is pleased to announce DON'T QUIT YOUR DAY JOB, photographs by gallery owners. The exhibition is a lighthearted indulgence in the fantasy of "what might have been" for these lovers of photography had they not decided to pursue their day jobs. DON'T QUIT YOUR DAY JOB is equally a celebration of the gallery owners' careers and contributions to contemporary art and photography, highlighting the origins in creating photography and art that led them to own galleries in the first place. While no one story is true of all the participants in this exhibition, many of them have practiced photography before and during their current careers as gallerists, while others moved from creating to representing photography, commercially, many years ago (and hardly ever looked back). In all cases, however, HASTED KRAEUTLER is honored to host the work of its colleagues in the business.

The artists are DEBORAH BELL, KIM BOURUS, BRIAN CLAMP, DAVID FAHEY, ZACH FEUER, MICHAEL FOLEY, JEFFREY FRAENKEL, JESSICA FREDERICKS, SARAH HASTED, STEVEN KASHER, ALAN KLOTZ, JOSEPH KRAEUTLER, PETER MACGILL, LAURENCE MILLER, ROBERT MANN, JANET RUSSEK, JACK SHAINMAN, ROSE SHOSHANA, RICK WESTER and SASHA WOLF.

While some of the photographs are on loan for exhibition only, most are for sale. The proceeds will be donated to Lotus House Women's Shelter, a quiet enclave in the heart of one of Miami's poorest neighborhoods.

For more information, please contact HASTED KRAEUTLER at 212-627-0006 or info@hastedkraeutler.com.

The exhibition will be on view from July 7 to August 19, 2011. Please join us for a reception for the artists on Thursday, July 7, 5 - 8 p.m.

Foto Care: In the Spotlight with Helena V. de Vengoechea

Two weeks ago Elizabeth Stacy, a digital image specialist at Fotocare, contacted me and asked me if I'd like to be interviewed for their blog. I was happy that they asked me, said "yes" and spent a good portion of a day answering their questions.

If you'd like to read their blog post about my photo and design services in NYC you may at http://bit.ly/lxuW1K.

If you know of any companies that are looking to visually promote their products with professional digital design and photography services feel free to forward the studio's website to them for review.

Stay Cool!!

Start Thinking In Motion

Recently I have been thinking that I really need to learn more about video production. Now with our world becoming more of a digital landscape I do believe that this education would be wise to invest in.

I don't think print design and still photography will die 100% but in order to survive in today's workplace one must continue learning. If you are interested in educating yourself in motion you may learn a tidbit at http://bit.ly/mwB1lU.

MailChimp.com

Above is an e-zine that I designed to tell you what Helena V. Studio has been up to this month. I have been using another service provider for quite some time but recently decided to try out another.

If you are looking to share your vision with others via an email newsletter, at an affordable price, I'd like to suggest using http://mailchimp.com/ .

Their customer service is very good, they are fun and professional.

The only thing is, you'll need to have your very own list of contacts. For example,  AdBase is an email service provider that offers a database of creative professionals emails + phone numbers. Mailchimp.com doesn't offer this service.

If you are looking to share your vision with lots of business professionals I highly recommend AdBase. They are very helpful and professional but more on the pricey side because they have more services to offer.

Best of Luck! -Helena V. 

Luck

Last week I was asked to photograph six pieces of jewelry for a designer Tirza Fine Design based in Brooklyn, NYC. I set up my studio with black plexi on stands, to place the jewelry on, my lights, reflectors, camera and laptop and shot different variations. It was a two day job.

After the photo shoot I chose to design a poster for my portfolio. I added the green line element on the top and the bottom of the page, which leads the eye into the ring, then with Arial Narrow, my font of choice, I typed, kerned and placed the "lauren collection : ring by tirza fine design" on the left side of the page and lastly added "luck is believing you're lucky- by tennessee williams" on the right side of the page.

If you'd like to see it at a larger size visit http://www.helenavstudio.com/.

Thoughts?

Where in the War Room Is Hillary Clinton?

This is an eye opener, see above! 

I found online that the famous white house war room photo of the Osama Bin Laden raid was edited in Photoshop.

Big No, No! Hello copyright infringement!!!

More information at http://bit.ly/j2ZB9v.

Gorgeous Letterpress Printing

This morning I went on press, downtown to review my wedding invitation designed by my friend Casey Coyle Lozoraitis, http://www.caseycoyle.com/. She introduced me to letterpress printing. If you are wondering what that is, it is when you see copy indented into a thick piece of quality paper. It is a beautiful effect! If you'd like to see an example visit the homepage of Aldine's website, http://aldine.com/.

If you ever want to use a good letterpress printer I highly recommend Aldine, quality printing and service too!