Thursday, December 29, 2011



Today I read Rob Haggart's (the former Director of Photography for Men's Journal and Outside Magazine) post on his blog aphotoeditor.com about How photographers ACTUALLY spend their time (if you click on the image above you will see a larger version of the graph so it is easier to read). 

I wish everyone would see this chart.
 Just because we are photographers doesn't mean that we spend all our time being creative. 

According to the chart above (on the right side) our creative process only involves 12% of our time taking pictures + 28% of the time in post production.
We have to run a business too which includes accounting, marketing, advertising, networking, prepping + attending client meetings etc. Time is money. In order for us to create for you we need to charge accordingly. I hope this chart will help you understand our business procedure better. 

Happy New Year! May 2012 be a prosperous year for all. 

Thursday, December 15, 2011


Happy Holidays from Helena V. Studio. 

Since my studio focuses on photographing colorful products I thought to shoot this orange reindeer soap dispenser in light of the holiday season. 

May the upcoming year bring you good health, prosperity and happiness. 


Thursday, December 8, 2011



I am a member of the ASMP (American Society of Media Photographers) and they along with the Copyright Clearance Center are offering a series of podcasts titled 
The Future of Art + Commerce: What creators and users of visual content 
need to 
know in these rapidly changing times
I have attended a few and thought to share this information with you. 

Following is a list of upcoming podcasts:

How to Write (and Read) Licenses
December 14, 2011
1:00pm - 1:45pm ET 
Click here for a full description of the session and to register for the event
Examining Compensation Models for Visual Content
January 11, 20121:00pm - 2:30pm ETClick here for a full description of the session and to register for the event

Alternate Approaches to Relicensing/Reusing Existing ContentJanuary 25, 20121:00pm - 2:00pm ETClick here for a full description of the session and to register for the event

License Tracking: Systems + TechnologiesFebruary 8, 20121:00pm - 2:00pm ETMore information coming soon

The Future of LicensingFebruary 29, 20121:00pm - 2:00pmMore information coming soon
(re) Imagining the Future
March 14, 20121:00pm - 2:30pmMore information coming soon

Need more information On Copyright Educationeducation@copyright.com1-800-982-3887 x2808

Friday, December 2, 2011


I attended Photo Plus Expo at the Javits Center in NYC last October and met with many creative professionals in portfolio review sessions organized by Palm Spring Photo Festival. In total I visited with 5 reviewers. One of them was Todd Bradway from D.A.P. (Distributed Art Publishers)

The reason I selected him as a reviewer is because I have been working on a photo project titled
The Museum of Messages for many years and I am currently looking for a publisher to print a book and or produce a digital e-book of my project. 

Todd gave me many helpful pointers on certain publishers I should contact as well as how to market my book. He told me that photo books aren't selling in the mass market and to introduce my book to publishers as an Art + Design book. I thought that was a brilliant idea! 


Above is a screen shot of a mock up book that I am creating in iPhoto to present to publishers. 


I am interested, what are your thoughts on the future of book publishing?