Foto Care: In the Spotlight with Helena V. de Vengoechea

Two weeks ago Elizabeth Stacy, a digital image specialist at Fotocare, contacted me and asked me if I'd like to be interviewed for their blog. I was happy that they asked me, said "yes" and spent a good portion of a day answering their questions.

If you'd like to read their blog post about my photo and design services in NYC you may at http://bit.ly/lxuW1K.

If you know of any companies that are looking to visually promote their products with professional digital design and photography services feel free to forward the studio's website to them for review.

Stay Cool!!

Start Thinking In Motion

Recently I have been thinking that I really need to learn more about video production. Now with our world becoming more of a digital landscape I do believe that this education would be wise to invest in.

I don't think print design and still photography will die 100% but in order to survive in today's workplace one must continue learning. If you are interested in educating yourself in motion you may learn a tidbit at http://bit.ly/mwB1lU.

Shake It Up - New Photo Design By Helena V. Studio

This week I visited the http://www.pylones-usa.com/ store in Grand Central Station in NYC and was drawn to Mrs. Salt + Mr. Pepper. I photographed them in my studio a few days ago and created an ad, attached above, that I plan on submitting to Pylones for review.

I thought to share a little about my production process because some of you may be wondering "how did she create that?". If you are curioius, read on, if not, I hope you like the composition.

In brief, I printed out "You Can't Eat Money", one of my photos from The Museum of Messages, at 16"x20" and then created a set with my Hasselblad camera, Broncolor lights, reflectors, diffusers and lastly I tethered my camera to my Apple MacBook Pro. After shooting several compositions I chose the sharpest, best lit option and then, in post production, I created the ad above in Adobe Photoshop.

You may see it at a larger scale at http://www.helenavstudio.com/.

If you'd like to share your opinion, shoot me an email at helena@helenavstudio.com, as I would very much like to hear your thoughts.