Wednesday, March 30, 2011

Support Japan

would like to help the people who are so terribly affected by the tsunami disaster in Japan. Their first step was to provide 72 pairs of binoculars to the rescue teams in the disaster area. They have also launched an appeal fund at their head office in Solms and in their representative offices around the world.

They would now like to invite you to make your own personal contribution to the Leica appeal fund. Please join them in helping the Japanese families who are suffering so much in these difficult times. All proceeds of the appeal fund will be donated to the Japanese Red Cross Society.

Thursday, March 24, 2011

Buy What You Love-Benefit Auction Tonight 3/24/11 for Cancer Patients + Emerging Artists

If you are in NYC tonight, Thursday 3/24/11, and would like to  support The Rema Hort Mann Foundation, which raises money for cancer patients and emerging artists, come to Buy What You Love, an auction taking place at the Marianne Boesky Gallery in Chelsea.

Over 200 Artists, including me, have donated their work to help raise money for the foundation.

There is more information at:

Hope to see you there.

Wednesday, March 16, 2011

Shake It Up - New Photo Design By Helena V. Studio

This week I visited the store in Grand Central Station in NYC and was drawn to Mrs. Salt + Mr. Pepper. I photographed them in my studio a few days ago and created an ad, attached above, that I plan on submitting to Pylones for review.
I thought to share a little about my production process because some of you may be wondering "how did she create that?". If you are curioius, read on, if not, I hope you like the composition.
In brief, I printed out "You Can't Eat Money", one of my photos from The Museum of Messages, at 16"x20" and then created a set with my Hasselblad camera, Broncolor lights, reflectors, diffusers and lastly I tethered my camera to my Apple MacBook Pro. After shooting several compositions I chose the sharpest, best lit option and then, in post production, I created the ad above in Adobe Photoshop.

You may see it at a larger scale at
If you'd like to share your opinion, shoot me an email at, as I would very much like to hear your thoughts.

Tuesday, March 8, 2011

Grant Information For Artists Led By The LMCC

Work Sample Dos and Don'ts
Led by LMCC's Grants & Services team

In order to access funding, residencies and other professional opportunities, artists are often required to submit work samples for consideration. Who reviews work samples? How are they reviewed? How important is formatting? Context? Our interactive workshop will cover these issues and provide a series of examples from a range of artistic disciplines that will allow participants to consider what makes a work sample compelling and why.

Date & Time:

Thursday, March 24, 2011, 6:30PM


Lower Manhattan Cultural Council
125 Maiden Lane, 2nd Floor
Between Pearl and Water Streets 

Workshop is free, but space is limited.

RSVP is required. For more info visit