In 10 days, Saturday September 24, 2011, my Photo and Design Exhibition will end at Miwa Alex, 24 E. 22nd Street between Park Avenue South and Broadway.

It started July 18, 2011 and has had a positive response. See designs and photography created in the studio. Also see photos from The Museum of Messages.

It is a lovely time of year to walk around the city. If you are in the Flatiron District, don't forget to go check the show out.

Opinions are welcome. Have a nice day!

Foto Care: In the Spotlight with Helena V. de Vengoechea

Two weeks ago Elizabeth Stacy, a digital image specialist at Fotocare, contacted me and asked me if I'd like to be interviewed for their blog. I was happy that they asked me, said "yes" and spent a good portion of a day answering their questions.

If you'd like to read their blog post about my photo and design services in NYC you may at http://bit.ly/lxuW1K.

If you know of any companies that are looking to visually promote their products with professional digital design and photography services feel free to forward the studio's website to them for review.

Stay Cool!!

Shake It Up - New Photo Design By Helena V. Studio

This week I visited the http://www.pylones-usa.com/ store in Grand Central Station in NYC and was drawn to Mrs. Salt + Mr. Pepper. I photographed them in my studio a few days ago and created an ad, attached above, that I plan on submitting to Pylones for review.

I thought to share a little about my production process because some of you may be wondering "how did she create that?". If you are curioius, read on, if not, I hope you like the composition.

In brief, I printed out "You Can't Eat Money", one of my photos from The Museum of Messages, at 16"x20" and then created a set with my Hasselblad camera, Broncolor lights, reflectors, diffusers and lastly I tethered my camera to my Apple MacBook Pro. After shooting several compositions I chose the sharpest, best lit option and then, in post production, I created the ad above in Adobe Photoshop.

You may see it at a larger scale at http://www.helenavstudio.com/.

If you'd like to share your opinion, shoot me an email at helena@helenavstudio.com, as I would very much like to hear your thoughts.

Production of New Holiday Card

So after spending a full day working on the first holiday card design that I posted to my blog last week, I finally decided that a redesign needed to happen. That being so above you will see the new version.

I set up my lights, photographed this wallet closed, then photographed it opened and in post production I merged the two photos in one frame, played around with different tones for the floor and the background, touched up dust marks, enhanced the colors a bit and added copy. I think it turned out nicely. Do you agree?