Friday, November 2, 2012

Have Faith Post Sandy


Have Faith is an image I photographed in Soho in 2008 while walking down Broadway in NYC. I felt like sharing this photo on my blog because I think many need a little reminder now that as hard as things may get, eg: the devastation that occurred during Hurricane Sandy, that those things will hopefully get better. For example, maybe politicians will work on helping mother nature recover from human insensitivity (eg: the fossil fuel industry, CO2 creation, tearing down rain forests, cruel animal testing, genetically modified foods, etc) so that our lives are less tumultuous.  I truly believe that everything happens for a reason and that there is a light at the end of the tunnel. I hope this will stop people from thinking that global warming is a "natural occurrence" and make them realize that we need to care for our environment. 

One reason I developed
The Museum of Messages is because I feel that it is important to photograph people's visual emotions to remind others that we are not alone. Best of luck to those that were affected by Hurricane Sandy. May you have a speedy recovery!

Wednesday, October 3, 2012

New Photos Of Infant Clothing Shot By The Studio


I recently had a meeting with a client to plan a fashion apparel photo shoot. I thought it would be a good idea to do some test shoots before the scheduled day. That being so I photographed and edited eight articles of infant clothing.  
I am glad that I had time to squeeze in a test shoot as I learned that it would be best to shoot with a wide angle lens, that the studio will need to rent,  in order to complete the client's shoot successfully. 
If you'd like to take a look at the new photos you may at:

Thursday, September 20, 2012

New Photos Of Home Accessories Designed By Jayes Studio


Last week the studio had a two day photo shoot that was very successful. The client Johnny from Jayes Studio and I photographed 203 home accessories from their collection on a white background. We used a Hasselblad H3D, pocket wizards, 3 strobes, gobos, reflectors and white plexiglass to get the effect above. Several of the images will be used on Jayes Studio website to promote their beautiful and colorful designs that are made in India. 
Above you will see two photos we shot that were edited and put together, in a spread, in post production. If you'd like to see more you may at http://www.helenavstudio.com/
I am pleased to say that the client was very happy with the shoot and has scheduled another two days to photograph next week. Stay tuned for up and coming creative news from the studio. 

Thursday, August 23, 2012

New Product Photos From India


This week I photographed some products that came from India. Above you will see one composition that I created with a distant shot of a scarf (flush left) and then a detailed photo  of it (flush right). 
After photographing it in various ways (I took a total of 20 shots with different lighting schemes) I selected the two photos above, edited them in post production so they popped a bit more, and laid them out in a spread, which you can see above. 
I think the lighting and movement of the image is quite nice!!! Do you agree? 
If you'd like to see some other new images you may at http://www.helenavstudio.com/.
If you or someone you may know needs assistance in having their products photographed feel free to call or email my studio at 212-673-6584 or helena@helenavstudio.com.

Tuesday, August 7, 2012

Yes Future


Recently I was in Bayonne, France and walked by this message that stated, "Yes Futur".  Originally there was no "e" at the end of "futur" so in post production I added that character so it read "future". 

Ahhhh....the future!!! Such a mystery!!! I thought that this was a pretty powerful image because of the bridge, in the background, signifying a connection. 

I have added this photo to
The Museum of Messages website. I think the composition turned out nicely.  

May your future be full of peace, joy, prosperity and love. 

Thursday, July 5, 2012

Photo Competition - Your Help Is Appreciated


This afternoon I was inspired to enter some of my photos, from my series on "love" in The Museum of Messages, into an international photo competition called One Life.  I'd really like to continue exhibiting these images and sharing them with the general public. In order to do that it would be helpful to be awarded a cash grant and some recognition. 

If you
 visit http://helenavdevengoechea.see.me/onelife2012 and click on the link "Collect Me" at the top of the page that will help me to become more visible in the competition. Your help is much appreciated. 



Thursday, June 7, 2012

Studio Moved + New Website


It has been awhile since I've written content on my blog. Like most things in life, there is a reason.

After living and working in NYC for 12 years I have moved to Pound Ridge, NY to live and work in an environment that provides more space to photograph and design. Working in this space is beneficial because I can shoot more and if a client needs me to come in to help them complete a job I can because my studio is only an hour outside of the city. 

Not only has my work environment changed but my website design has been updated as well. If interested in checking out the new layout you may at 
http://www.helenavstudio.com/

If you or the company you work for needs products photographed to help promote your business feel free to give the studio a call at 212-673-6584 and or email me at
helena@helenavstudio.com.  I'd be happy to help you out. 


Friday, April 6, 2012

Vivian Maier At Steven Kasher Gallery


About a month ago I went to Steven Kasher Gallery in Chelsea, NY to go see an art collector, Mr. John Bennette, talk about Vivian Maier's work. It was an educational experience but there were so many questions I had that couldn't be answered because Vivian passed away in 2009.  

Her photos are beautiful and are taken in a photojournalist style. This style is my favorite because one's true expression is captured.  I have read reviews about Ms. Maier's work and the reviewers rank Vivian up there with Diane Arbus. I wonder how that would have changed her life if she was alive to learn that people truly admire her vision? 

In any case, I thought to let you know that
Steven Kasher Gallery will be exhibiting Vivian Maier's photos again. The opening is April 12th from 6-8pm. 

Tuesday, March 13, 2012

Dog Collar Photo


Last week the studio was asked by a new designer, Hibou,  to shoot 15 dog collars, front and back. These photos will be used for their website-to-be and look book. 

The owner wanted a very natural, simple look. We photographed these on a white background and elevated the collars on acrylic cubes. Then in post production the cubes were removed. 

It was an all day shoot and the client was very happy!

Thursday, March 8, 2012

Photos of Children's Books and Dolls


It has been awhile since I have posted to this blog because lots of work has crossed the studio's path. The photo above is an example of a job that was worked on for MerryMakers Inc, a creator of dolls for children's books. They asked the studio to photograph, style and retouch 35 dolls and books for their website. 

In total it was a 4 day job, 2 days photographing and 2 days retouching. The products were set up with a white backdrop, a few Broncolor heads, a soft box, some reflectors and a few pieces of white foamcore. After the client approved the styling/lighting of the first shot the rest of the images were photographed then retouched then submitted via a 9 page .pdf for final approval. 

All in all I am very happy with the results. If you'd like to see more photos that were created for this job you may at 
http://www.helenavstudio.com/. 

If you know anyone who would like their products photographed, referrals are always appreciated. 

Wednesday, February 15, 2012

Love In NYC

Hi All! Hope you are having a good week. 

Yesterday I decided to work on the 
The Museum of Messages.  As a creative I am inspired by expressions that are written all over the city. Since I am a photographer I feel that it is my duty to document these words because they have a very short life span. 

The Museum of Messages
has its very own website. Yesterday I posted a few photos about love in NYC

Additionally their is a section on my
studio website in which you can see some of the photos in a different format. 

I hope you enjoy!

Tuesday, February 7, 2012


About a week ago I went to the NY International Gift Fair at the Javits Center in NYC to go search for companies that are looking to promote their products with professional photography and design services. I introduced myself and my studio to Medina from egg by Susan Lazar. She lent me the samples above to photograph in a test shoot. 

The set up was sweet. I put the shirt and dress down on a table, on white foam core and my camera was set up, quite high because of the length of my lens which is 120 mm, pointing straight down above the products in order to fulfill Medina's request. I then set up a soft box light that illuminated the clothing and surrounded the attire with white foam core. I shot, shot, shot, removed dust particles, straightened sleeves, aligned the bottom portions of the attire and finally cleaned up the photos in post production in order to present to Medina. I am happy with the result. 

If you need help photographing your products, let me know,
I am here to help. 

Thursday, January 19, 2012


A great explanation of SOPA and PIPA  titled Why SOPA is a bad idea, by Clay Shirky on TED

Just spreading the word so we are all informed.


Wednesday, January 4, 2012


Happy New Year! Over the holiday break I photographed a set of china from Gien, a French dinnerware provider. My objective was to make the colors pop sharply and to have a noticeable reflection in the photograph. 

This shoot took up most of my day. I set up the studio with my table, lights and diffusers. Went to a
Modern Store Fixtures + Designs Inc on 29th Street in NYC to buy some small stands so that the plates would stand up tall, returned to the studio, styled the plates and tea cup, lit the products, added + moved around reflectors, focused, zoomed in to check for dust particles, checked the white balance, shot, shot, shot and came up with the composition above. After photographing it, I spent a few hours retouching the image in Photoshop. I think I reached my objective. Do you?